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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Crowell Texas

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will benefit your business in numerous ways. SEO can generate leads, increase traffic for your site, and deliver an improved user experience. However, poor quality SEO might be damaging to your site. Tom Johnston can provide the expert SEO services that you require. Johnston is undoubtedly an experienced professional which has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll have the Search engine optimization services you require.

Johnston requires a three-step approach to SEO. On-page optimization is the first task in the process. This procedure involves making changes into a site in order to improve its search engine ranking positions. On-page optimization can present search engines like Google what your web site must be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable source of information.

Your third step is local search engine optimization. This is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be capable of getting the assistance that you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will enable you to see which keyphrases are yielding greatest results. It will also show you the way your search rankings have already been improving from month to month.

Google Analytics is going to be set up on your website, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to find out what percentage of the visitors to your blog have found your web site via search engine listings.

If you’re thinking about dealing with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will even compare your blog to competing sites. Since this consultation will likely be totally free, there is not any reason for you do not to make the most of it.

It’s vital for your organization being optimized for search engines like google. Strong SEO is crucial to the health of any organization. Whether you have a huge national company or even a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com for more information.

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