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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Crockett Texas

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, low quality SEO can be damaging to your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is an experienced professional which has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll have the SEO services you want.

Johnston needs a three-step approach to SEO. On-page optimization is the initial step in the process. This procedure involves making changes to a site to be able to improve its search engine results. On-page optimization can show search engines what your web site needs to be ranking for. There are many on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is a method to show search engines that your website is a trustworthy way to obtain information.

Your third step is local seo. This can be necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll can get the services that you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will assist you to see which search phrases are yielding the greatest results. It will also reveal to you the way your search rankings happen to be improving from month to month.

Google Analytics will be set up on your website, which suggests it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to find out what number of the visitors to your site have realized your website via search engines like google.

If you’re considering utilizing Tom Johnston, it is possible to contact him for a free video analysis of your own site. The analysis will even compare your site to competing sites. As this consultation will probably be totally free, there is absolutely no reason behind you not to take advantage of it.

It’s essential for your business to get optimized for search engines like google. Strong SEO is important to the fitness of any business. Whether you run a huge national company or a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.

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