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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Comanche Texas

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO will benefit your company in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is definitely an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll receive the Search marketing services you want.

Johnston requires a three-step approach to SEO. On-page optimization is the first step in the process. This process involves making changes to some site to be able to improve its search engine results. On-page optimization is capable of showing search engines what your web site must be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your internet site is a reliable supply of information.

The third step is local search engine marketing. This is certainly necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be able to get the help that you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will help you to see which keyphrases are yielding greatest results. It will likewise show you how your search rankings have already been improving from month to month.

Google Analytics will probably be installed on your web site, which means it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the website visitors to your site have realized your web site via search engines.

If you’re thinking about working together with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Simply because this consultation will likely be totally free, there is absolutely no reason for you do not to take advantage of it.

It’s vital for your business to get optimized for search engines. Strong SEO is crucial to the healthiness of any business. Whether you manage a big national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.

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