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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Coleman Texas

Tom Johnston Is Your Best Choice For SEO

Professional SEO will manage to benefit your business in several ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston can offer the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll receive the Search marketing services you require.

Johnston takes a three-step strategy to SEO. On-page optimization is the first task of your process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your web site must be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a way to show search engines that your website is a reliable way to obtain information.

The third step is local search engine marketing. This can be important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the support that you need. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will allow you to see which search terms are yielding greatest results. It is going to reveal to you how your search rankings happen to be improving from month to month.

Google Analytics is going to be placed on your website, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the targeted traffic to your website are discovering your website via search engines.

If you’re interested in utilizing Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will also compare your blog to competing sites. Simply because this consultation is going to be absolutely free, there is absolutely no reason for you not to benefit from it.

It’s essential for your small business to get optimized for search engines like google. Strong SEO is essential to the fitness of any business. Whether you operate a sizable national company or a small, locally-based company, you can rely Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.

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