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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Texas

      Local SEO Marketing Company Serving Canyon Texas

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, poor quality SEO may be damaging for your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is definitely an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll receive the SEO services you want.

      Johnston takes a three-step strategy to SEO. On-page optimization is the first step from the process. This technique involves making changes to a site as a way to improve its search engine results. On-page optimization is capable of showing search engines what your web site ought to be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy supply of information.

      Your third step is local search engine marketing. This really is necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the assistance that you need. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will help you to see which search phrases are yielding greatest results. It will reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics will likely be attached to your site, which means it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to view how many of the visitors to your blog have realized your website via search engines like google.

      If you’re interested in working together with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will also compare your blog to competing sites. Since this consultation is going to be absolutely free, there is not any cause of you do not to take full advantage of it.

      It’s essential for your small business being optimized for search engines like yahoo. Strong SEO is essential to the fitness of any organization. Whether you operate a large national company or even a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to find out more.

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