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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Bushland Texas

Tom Johnston Is The Smart Choice For SEO

Professional SEO may benefit your small business in several ways. SEO can generate leads, increase web traffic to the site, and deliver a greater user experience. However, low quality SEO may be damaging to your site. Tom Johnston can offer the expert SEO services that you need. Johnston is an experienced professional that has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll obtain the Search marketing services you need.

Johnston has a three-step method of SEO. On-page optimization is step one of the process. This process involves making changes to some site in order to improve its search engine ranking positions. On-page optimization can show search engines like Google what your web site should be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your website is a reliable supply of information.

The next step is local search engine marketing. This can be required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be capable of getting the services that you desire. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will enable you to see which search phrases are yielding the best results. It will show you how your search rankings are already improving from month to month.

Google Analytics will be installed on your blog, meaning it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to discover what number of the targeted traffic to your site are discovering your website via search engines like yahoo.

If you’re thinking about working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will likely compare your site to competing sites. As this consultation will likely be absolutely free, there is no basis for you do not to take advantage of it.

It’s vital for your business to get optimized for search engines like google. Strong SEO is essential to the healthiness of any company. Whether you operate a sizable national company or a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to learn more.

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