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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Brashear Texas

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, poor quality SEO could be damaging in your site. Tom Johnston offers the expert SEO services that you need. Johnston is definitely an experienced professional which has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll get the Search marketing services you want.

Johnston requires a three-step approach to SEO. On-page optimization is the initial step of your process. This process involves making changes to a site as a way to improve its search engine rankings. On-page optimization can display search engines like Google what your site should be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a way to show search engines that your site is a trustworthy supply of information.

Your third step is local search engine optimization. This really is important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll get the support that you require. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It will show you how your search rankings are already improving from month to month.

Google Analytics will probably be attached to your web site, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to see how many of the people to your site are discovering your site via search engine listings.

If you’re considering working with Tom Johnston, you may contact him for a free video analysis of your site. The analysis may also compare your website to competing sites. As this consultation is going to be free of charge, there is no reason behind you do not to benefit from it.

It’s vital for your company to become optimized for search engines. Strong SEO is crucial to the healthiness of any organization. Whether you operate a large national company or even a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.

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