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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Bishop Texas

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will benefit your small business in a number of ways. SEO can generate leads, get more traffic in your site, and deliver a much better user experience. However, poor quality SEO might be damaging to the site. Tom Johnston can provide the expert SEO services that you desire. Johnston is surely an experienced professional which has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to work with Johnston, you’ll get the Search marketing services you will need.

Johnston has a three-step strategy to SEO. On-page optimization is the first step of the process. This process involves making changes to some site as a way to improve its search engine rankings. On-page optimization can display search engines like Google what your website needs to be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your website is a reliable way to obtain information.

Your third step is local search engine optimization. This really is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be able to get the support you need. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will enable you to see which search phrases are yielding greatest results. It will likewise show you the way your search rankings have been improving from month to month.

Google Analytics is going to be set up on your website, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the visitors to your web site are finding your web site via search engines like yahoo.

If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will likely compare your site to competing sites. Since this consultation will be free of charge, there is not any reason for you not to make the most of it.

It’s vital for your company to be optimized for search engines like google. Strong SEO is vital to the healthiness of any organization. Whether you manage a large national company or a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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