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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Bellaire Texas

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is surely an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search marketing services you will need.

Johnston takes a three-step method of SEO. On-page optimization is the first task from the process. This method involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can present search engines like Google what your website must be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is a means to show search engines that your internet site is a trustworthy source of information.

The next step is local search engine optimization. This really is required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the assistance you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will assist you to see which keyphrases are yielding the best results. It will also demonstrate the way your search rankings are already improving from month to month.

Google Analytics is going to be attached to your web site, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to discover what percentage of the targeted traffic to your blog are discovering your website via search engines.

If you’re thinking about working together with Tom Johnston, you can contact him for the free video analysis of the site. The analysis will also compare your web site to competing sites. Since this consultation will probably be free of charge, there is not any basis for you do not to make the most of it.

It’s necessary for your organization to become optimized for search engine listings. Strong SEO is essential to the health of any company. Whether you run a big national company or perhaps a small, locally-based company, you can depend on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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