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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Anthony Texas

Tom Johnston Is Your Smart Choice For SEO

Professional SEO will benefit your small business in numerous ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, low quality SEO could be damaging to the site. Tom Johnston can provide the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll obtain the Search marketing services you need.

Johnston needs a three-step procedure for SEO. On-page optimization is the initial step of your process. This technique involves making changes into a site in order to improve its search engine ranking positions. On-page optimization can display the major search engines what your site must be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many components of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your website is a reliable method to obtain information.

The third step is local search engine marketing. This can be necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll can get the services that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will enable you to see which search phrases are yielding the greatest results. It will likewise demonstrate how your search rankings happen to be improving from month to month.

Google Analytics will likely be placed on your blog, which implies it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to see what percentage of the people to your site are finding your blog via search engine listings.

If you’re considering utilizing Tom Johnston, you may contact him for the free video analysis of your site. The analysis will even compare your web site to competing sites. Simply because this consultation will probably be totally free, there is not any basis for you not to take full advantage of it.

It’s necessary for your business to become optimized for search engines. Strong SEO is important to the fitness of any company. Whether you have a big national company or a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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