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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Anahuac Texas

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, low quality SEO may be damaging for your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is definitely an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll receive the Search marketing services you require.

Johnston takes a three-step approach to SEO. On-page optimization is the first step from the process. This technique involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can present search engines like Google what your web site should be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your website is a trustworthy source of information.

The next step is local search engine optimisation. This really is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the help that you desire. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will enable you to see which search phrases are yielding ideal results. It will demonstrate how your search rankings are already improving from month to month.

Google Analytics will probably be installed on your web site, which suggests it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the visitors to your site have found your web site via search engines like google.

If you’re considering utilizing Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis may also compare your site to competing sites. Because this consultation will be totally free, there is no basis for you not to take advantage of it.

It’s essential for your small business to be optimized for search engines. Strong SEO is important to the fitness of any company. Whether you manage a big national company or even a small, locally-based company, you can rely Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to find out more.

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