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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Alpine Texas

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will benefit your company in many ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, low quality SEO might be damaging for your site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is an experienced professional that has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll obtain the Search marketing services you need.

Johnston has a three-step approach to SEO. On-page optimization is the first task from the process. This technique involves making changes into a site so that you can improve its search engine rankings. On-page optimization can present the major search engines what your web site ought to be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your site is a trustworthy method to obtain information.

The 3rd step is local seo. This is required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be able to get the assistance you need. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will help you to see which search terms are yielding greatest results. It will reveal to you the way your search rankings have been improving from month to month.

Google Analytics will probably be set up on your blog, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to find out how many of the targeted traffic to your website are finding your site via search engines like yahoo.

If you’re thinking about utilizing Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will even compare your blog to competing sites. Since this consultation is going to be free of charge, there is absolutely no reason behind you not to take full advantage of it.

It’s vital for your company to be optimized for search engines. Strong SEO is important to the fitness of any organization. Whether you have a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to find out more.

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