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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Alice Texas

Tom Johnston Is The Best Option For SEO

Professional SEO will benefit your business in numerous ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, poor quality SEO may be damaging to the site. Tom Johnston can provide the expert SEO services that you desire. Johnston is an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to do business with Johnston, you’ll have the SEO services you need.

Johnston has a three-step approach to SEO. On-page optimization is the first step of the process. This method involves making changes to a site in order to improve its search engine rankings. On-page optimization can display the major search engines what your blog should be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your site is a trustworthy source of information.

The next step is local search engine optimisation. This really is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be able to get the services that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will help you to see which search terms are yielding greatest results. It is going to demonstrate how your search rankings are already improving from month to month.

Google Analytics will probably be installed on your website, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to see what percentage of the visitors to your website have realized your web site via search engines like google.

If you’re thinking about working together with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will even compare your blog to competing sites. Because this consultation will be totally free, there is absolutely no reason for you do not to take full advantage of it.

It’s essential for your business being optimized for search engine listings. Strong SEO is important to the health of any business. Whether you have a large national company or possibly a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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