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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Whiteville Tennessee
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO will benefit your company in many ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, poor quality SEO can be damaging to your site. Tom Johnston provides the expert SEO services that you need. Johnston is definitely an experienced professional that has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search engine optimization services you require.
Johnston needs a three-step method of SEO. On-page optimization is the first step from the process. This process involves making changes to a site so that you can improve its search engine rankings. On-page optimization can show the major search engines what your website needs to be ranking for. There are several on-page optimization techniques that may improve your site’s rankings, for example creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the main elements of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy way to obtain information.
Your third step is local search engine optimization. This is certainly necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the help you need. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will help you to see which search phrases are yielding the best results. It will also demonstrate how your search rankings have been improving from month to month.
Google Analytics will probably be attached to your site, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to see what number of the website visitors to your blog have realized your site via search engines like yahoo.
If you’re thinking about working with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will likely compare your website to competing sites. Because this consultation will likely be totally free, there is absolutely no reason behind you not to take full advantage of it.
It’s important for your small business to become optimized for search engines. Strong SEO is important to the fitness of any business. Whether you operate a huge national company or a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.
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