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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Tennessee

      Local SEO Marketing Company Serving Whiteville Tennessee

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will manage to benefit your small business in many ways. SEO can generate leads, get more traffic in your site, and deliver a much better user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston can offer the expert SEO services that you desire. Johnston is an experienced professional which has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll have the Search marketing services you need.

      Johnston requires a three-step procedure for SEO. On-page optimization is the initial step in the process. This method involves making changes to a site to be able to improve its search engine rankings. On-page optimization can present search engines like yahoo what your site must be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is ways to show search engines like google that your internet site is a trustworthy source of information.

      Your third step is local search engine optimization. This really is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the help that you desire. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will likewise reveal to you the way your search rankings have been improving from month to month.

      Google Analytics will likely be attached to your blog, which means it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your site are discovering your web site via search engine listings.

      If you’re considering working together with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will even compare your web site to competing sites. As this consultation will probably be absolutely free, there is no basis for you not to benefit from it.

      It’s necessary for your small business to become optimized for search engines. Strong SEO is crucial to the health of any company. Whether you manage a sizable national company or a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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