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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Wartburg Tennessee
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO can benefit your small business in several ways. SEO can generate leads, increase traffic for your site, and deliver an improved user experience. However, low quality SEO could be damaging to your site. Tom Johnston offers the expert Search marketing services you need. Johnston is surely an experienced professional which has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll get the Search engine optimization services you want.
Johnston needs a three-step strategy to SEO. On-page optimization is step one in the process. This method involves making changes into a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your blog must be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your site is a reliable source of information.
The next step is local search engine optimisation. This is required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll can get the support that you require. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will help you to see which keyphrases are yielding the greatest results. It will also reveal to you how your search rankings have already been improving from month to month.
Google Analytics will likely be installed on your web site, meaning it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to find out what percentage of the people to your blog have realized your site via search engines like yahoo.
If you’re interested in working with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis will likely compare your site to competing sites. Since this consultation will probably be free of charge, there is no reason behind you not to make the most of it.
It’s vital for your company to get optimized for search engine listings. Strong SEO is essential to the fitness of any business. Whether you operate a large national company or a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.
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