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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Turtletown Tennessee
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, poor quality SEO can be damaging for your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll obtain the Search engine optimization services you need.
Johnston requires a three-step approach to SEO. On-page optimization is the first step of your process. This method involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can display search engines like Google what your site should be ranking for. There are numerous on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main elements of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your internet site is a reliable source of information.
The third step is local search engine marketing. This can be important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll get the help you need. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will allow you to see which search phrases are yielding the best results. It is going to reveal to you how your search rankings have been improving from month to month.
Google Analytics will be placed on your blog, which means it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to see how many of the targeted traffic to your web site are finding your site via search engines like google.
If you’re thinking about utilizing Tom Johnston, you can contact him for a free video analysis of the site. The analysis will likely compare your blog to competing sites. Because this consultation is going to be free of charge, there is absolutely no reason for you do not to benefit from it.
It’s necessary for your organization to become optimized for search engine listings. Strong SEO is important to the health of any business. Whether you have a sizable national company or a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.
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