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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Townsend Tennessee
Tom Johnston Is Your Smart Choice For SEO
Professional SEO can benefit your small business in several ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, bad quality SEO could be damaging to your site. Tom Johnston can offer the expert SEO services that you desire. Johnston is undoubtedly an experienced professional that has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to do business with Johnston, you’ll have the SEO services you will need.
Johnston requires a three-step approach to SEO. On-page optimization is the first task of your process. This technique involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can show the major search engines what your site must be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy supply of information.
The next step is local search engine optimisation. This is required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be capable of getting the support that you desire. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will allow you to see which keyphrases are yielding the best results. It is going to explain to you how your search rankings have been improving from month to month.
Google Analytics will probably be set up on your website, which suggests it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the targeted traffic to your blog are discovering your blog via search engine listings.
If you’re considering dealing with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis may also compare your web site to competing sites. Simply because this consultation will probably be totally free, there is no cause of you do not to take full advantage of it.
It’s essential for your business to get optimized for search engine listings. Strong SEO is essential to the health of any organization. Whether you manage a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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