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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Piney Flats Tennessee
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, poor quality SEO can be damaging in your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional which has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll have the SEO services you need.
Johnston needs a three-step method of SEO. On-page optimization is step one in the process. This process involves making changes to a site as a way to improve its search engine results. On-page optimization can show the major search engines what your site ought to be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is ways to show search engines like google that your website is a reliable method to obtain information.
The 3rd step is local search engine optimisation. This really is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the services that you need. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will allow you to see which search terms are yielding the greatest results. It will reveal to you the way your search rankings have been improving from month to month.
Google Analytics is going to be installed on your blog, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to view what number of the website visitors to your blog are discovering your web site via search engine listings.
If you’re thinking about working with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis may also compare your web site to competing sites. As this consultation is going to be absolutely free, there is not any cause of you do not to make the most of it.
It’s important for your organization to become optimized for search engine listings. Strong SEO is vital to the health of any business. Whether you run a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.
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