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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Tennessee

      Local SEO Marketing Company Serving Pikeville Tennessee

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, low quality SEO may be damaging in your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional which has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll get the Search marketing services you need.

      Johnston requires a three-step approach to SEO. On-page optimization is the first step of your process. This process involves making changes to some site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines what your web site must be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is ways to show search engines that your website is a reliable method to obtain information.

      Your third step is local seo. This is important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be capable of getting the help that you desire. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will allow you to see which search phrases are yielding ideal results. It is going to demonstrate the way your search rankings are already improving from month to month.

      Google Analytics will probably be placed on your site, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the people to your web site have found your website via search engine listings.

      If you’re considering working with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will even compare your web site to competing sites. Since this consultation will probably be absolutely free, there is no reason for you not to make the most of it.

      It’s vital for your company to get optimized for search engine listings. Strong SEO is crucial to the healthiness of any organization. Whether you operate a big national company or even a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to acquire more information.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • On Site SEO
      • Google Maps
      • GMB Listings
      • 3 Map Pack
      • Citations
      • Bing
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      • 35.609437
      • -85.210253
      • Bledsoe
      • Pikeville
      • Tennessee
      • TN