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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Tennessee

      Local SEO Marketing Company Serving Parsons Tennessee

      Tom Johnston Is The Best Option For SEO

      Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver a much better user experience. However, low quality SEO could be damaging to the site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll obtain the Search engine optimization services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first task of the process. This process involves making changes to your site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your blog needs to be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your website is a trustworthy source of information.

      Your third step is local seo. This can be required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be capable of getting the help that you require. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will allow you to see which keyphrases are yielding ideal results. It will explain to you how your search rankings are already improving from month to month.

      Google Analytics will likely be installed on your website, which suggests it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the website visitors to your blog are finding your site via search engines like yahoo.

      If you’re interested in dealing with Tom Johnston, you may contact him for the free video analysis of your own site. The analysis may also compare your website to competing sites. As this consultation will probably be free of charge, there is not any cause of you not to take full advantage of it.

      It’s vital for your organization to be optimized for search engine listings. Strong SEO is vital to the health of any company. Whether you run a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.

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