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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Tennessee

      Local SEO Marketing Company Serving Oakland Tennessee

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO can benefit your company in numerous ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll get the SEO services you will need.

      Johnston requires a three-step approach to SEO. On-page optimization is the first step in the process. This procedure involves making changes to some site to be able to improve its search engine results. On-page optimization can display the major search engines what your website ought to be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a means to show search engines like google that your website is a trustworthy way to obtain information.

      The 3rd step is local search engine marketing. This really is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll can get the support that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will enable you to see which keyphrases are yielding the greatest results. It will also show you the way your search rankings have already been improving from month to month.

      Google Analytics will likely be installed on your web site, which means it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to view what number of the visitors to your web site have realized your website via search engines.

      If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis may also compare your site to competing sites. Since this consultation is going to be free of charge, there is no reason for you not to take advantage of it.

      It’s important for your company to get optimized for search engines like google. Strong SEO is crucial to the health of any company. Whether you have a huge national company or even a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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      • Oakland
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      • TN