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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Oakdale Tennessee
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver an improved user experience. However, low quality SEO can be damaging for your site. Tom Johnston can offer the expert SEO services you need. Johnston is definitely an experienced professional which has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll receive the Search engine optimization services you require.
Johnston needs a three-step approach to SEO. On-page optimization is the first step from the process. This technique involves making changes into a site so that you can improve its search engine rankings. On-page optimization can show the major search engines what your site ought to be ranking for. There are lots of on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many components of off-page optimization is link building. Off-page optimization is a method to show search engine listings that your website is a reliable method to obtain information.
The 3rd step is local seo. This really is essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll get the services that you desire. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will allow you to see which search phrases are yielding the greatest results. It will reveal to you how your search rankings happen to be improving from month to month.
Google Analytics will likely be installed on your site, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to view what percentage of the website visitors to your web site have found your website via search engines like yahoo.
If you’re thinking about utilizing Tom Johnston, you can contact him to get a free video analysis of your own site. The analysis will likely compare your website to competing sites. Since this consultation will probably be free of charge, there is no basis for you do not to make the most of it.
It’s important for your business to get optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any company. Whether you manage a huge national company or even a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.
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