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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Tennessee

      Local SEO Marketing Company Serving Mountain City Tennessee

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO can benefit your business in numerous ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, low quality SEO could be damaging to your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll get the SEO services you want.

      Johnston needs a three-step approach to SEO. On-page optimization is the first step of the process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization can show the major search engines what your website needs to be ranking for. There are lots of on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your site is a trustworthy way to obtain information.

      The next step is local search engine optimization. This can be required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be able to get the help you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will allow you to see which search phrases are yielding greatest results. It will show you how your search rankings have already been improving from month to month.

      Google Analytics is going to be installed on your site, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to discover what number of the visitors to your web site are finding your website via search engines.

      If you’re considering dealing with Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis will also compare your web site to competing sites. Since this consultation will be absolutely free, there is absolutely no basis for you not to take full advantage of it.

      It’s essential for your company to be optimized for search engine listings. Strong SEO is vital to the healthiness of any organization. Whether you manage a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to find out more.

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      • 36.451666
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      • Johnson
      • Mountain City
      • Tennessee
      • TN