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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Kyles Ford Tennessee
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO can benefit your organization in many ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, poor quality SEO may be damaging in your site. Tom Johnston provides the expert Search marketing services you need. Johnston is an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll receive the SEO services you require.
Johnston needs a three-step strategy to SEO. On-page optimization is step one of the process. This procedure involves making changes to some site in order to improve its search engine results. On-page optimization can show search engines like Google what your site ought to be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your website is a trustworthy way to obtain information.
The 3rd step is local search engine optimization. This really is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll be able to get the assistance that you need. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will enable you to see which search terms are yielding ideal results. It will likewise reveal to you how your search rankings have been improving from month to month.
Google Analytics will probably be set up on your blog, meaning it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to see how many of the targeted traffic to your site have found your blog via search engines like google.
If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will also compare your blog to competing sites. Because this consultation will likely be absolutely free, there is not any reason for you not to make the most of it.
It’s necessary for your small business to get optimized for search engines like google. Strong SEO is essential to the health of any business. Whether you manage a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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