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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Kingston Tennessee
Tom Johnston Is The Best Option For SEO
Professional SEO will manage to benefit your organization in numerous ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, low quality SEO could be damaging in your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is definitely an experienced professional that has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll receive the Search marketing services you will need.
Johnston takes a three-step strategy to SEO. On-page optimization is step one of your process. This technique involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization can show search engines like Google what your website should be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a way to show search engines like google that your internet site is a trustworthy source of information.
Your third step is local search engine optimization. This is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the help you need. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to see how your website is performing. This will help you to see which search phrases are yielding ideal results. It will likewise demonstrate the way your search rankings happen to be improving from month to month.
Google Analytics will likely be installed on your site, which means it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the website visitors to your blog are finding your website via search engines like yahoo.
If you’re interested in dealing with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Since this consultation is going to be absolutely free, there is not any reason behind you do not to take advantage of it.
It’s necessary for your company to become optimized for search engines like google. Strong SEO is important to the fitness of any organization. Whether you run a sizable national company or a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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