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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Henderson Tennessee
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO can benefit your company in many ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, poor quality SEO could be damaging to your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is definitely an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll receive the SEO services you require.
Johnston requires a three-step procedure for SEO. On-page optimization is the first step of your process. This technique involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can display the major search engines what your blog ought to be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is a method to show search engines that your site is a reliable method to obtain information.
The third step is local search engine optimization. This really is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the help that you require. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will allow you to see which keyphrases are yielding greatest results. It will reveal to you how your search rankings happen to be improving from month to month.
Google Analytics will probably be placed on your site, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to discover what percentage of the website visitors to your site are finding your website via search engines like google.
If you’re considering working together with Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will even compare your website to competing sites. Simply because this consultation will be absolutely free, there is no cause of you do not to benefit from it.
It’s essential for your organization being optimized for search engine listings. Strong SEO is crucial to the health of any company. Whether you run a big national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.
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