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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Dover Tennessee
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, poor quality SEO could be damaging for your site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is surely an experienced professional that has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll have the SEO services you will need.
Johnston takes a three-step approach to SEO. On-page optimization is step one of your process. This method involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can display the major search engines what your web site needs to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your site is a trustworthy way to obtain information.
The third step is local search engine optimisation. This really is essential for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll can get the assistance you need. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will assist you to see which search terms are yielding greatest results. It is going to show you the way your search rankings happen to be improving from month to month.
Google Analytics will be attached to your blog, which means it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the visitors to your website have found your site via search engines like google.
If you’re interested in working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will also compare your web site to competing sites. Because this consultation will be absolutely free, there is absolutely no reason behind you do not to take full advantage of it.
It’s necessary for your business to become optimized for search engines like google. Strong SEO is essential to the healthiness of any organization. Whether you have a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.
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