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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Tennessee

      Local SEO Marketing Company Serving Decherd Tennessee

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO may benefit your business in several ways. SEO can generate leads, increase traffic to the site, and deliver a much better user experience. However, bad quality SEO may be damaging to the site. Tom Johnston offers the expert Search marketing services you need. Johnston is surely an experienced professional which has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll receive the Search marketing services you require.

      Johnston has a three-step strategy to SEO. On-page optimization is step one in the process. This procedure involves making changes to some site so that you can improve its search engine results. On-page optimization can present search engines like yahoo what your site must be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is ways to show search engines that your website is a trustworthy method to obtain information.

      The next step is local search engine marketing. This can be essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll get the support that you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will assist you to see which search phrases are yielding ideal results. It will reveal to you how your search rankings have been improving from month to month.

      Google Analytics will be attached to your blog, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the people to your web site have realized your web site via search engines like yahoo.

      If you’re thinking about working together with Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis may also compare your site to competing sites. As this consultation will likely be totally free, there is absolutely no reason behind you do not to take full advantage of it.

      It’s important for your small business to become optimized for search engines. Strong SEO is important to the health of any organization. Whether you operate a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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