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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Tennessee

      Local SEO Marketing Company Serving Cordova Tennessee

      Tom Johnston Is The Best Choice For SEO

      Professional SEO will benefit your small business in several ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, sub-standard SEO can be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll get the SEO services you will need.

      Johnston takes a three-step method of SEO. On-page optimization is the initial step of your process. This process involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present search engines what your blog ought to be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your website is a reliable source of information.

      The 3rd step is local search engine optimization. This is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be able to get the support that you require. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will help you to see which search terms are yielding the greatest results. It will also explain to you the way your search rankings have already been improving from month to month.

      Google Analytics will be attached to your web site, which implies it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to view what percentage of the people to your blog have found your web site via search engine listings.

      If you’re considering working with Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis will even compare your site to competing sites. Simply because this consultation will be totally free, there is not any basis for you not to benefit from it.

      It’s vital for your organization being optimized for search engine listings. Strong SEO is vital to the healthiness of any business. Whether you run a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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