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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      South Dakota

      Local SEO Marketing Company Serving Pierre South Dakota

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your small business in many ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, poor quality SEO could be damaging for your site. Tom Johnston can provide the expert SEO services you need. Johnston is undoubtedly an experienced professional that has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll have the Search marketing services you need.

      Johnston takes a three-step method of SEO. On-page optimization is step one of your process. This procedure involves making changes into a site so that you can improve its search engine results. On-page optimization can show search engines like yahoo what your website needs to be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your website is a reliable supply of information.

      Your third step is local search engine optimisation. This is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll can get the services you need. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will assist you to see which keyphrases are yielding ideal results. It will likewise explain to you the way your search rankings have been improving from month to month.

      Google Analytics will probably be attached to your site, which means it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to view what number of the targeted traffic to your blog have found your blog via search engine listings.

      If you’re thinking about working with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will also compare your web site to competing sites. Simply because this consultation will be free of charge, there is not any basis for you do not to take advantage of it.

      It’s vital for your company to be optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you operate a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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