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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Winnsboro South Carolina
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO will benefit your company in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston offers the expert SEO services that you desire. Johnston is an experienced professional which has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search engine optimization services you will need.
Johnston requires a three-step method of SEO. On-page optimization is the first step of the process. This method involves making changes to a site as a way to improve its search engine rankings. On-page optimization can present search engines like Google what your site must be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your internet site is a trustworthy supply of information.
The next step is local seo. This is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll can get the help that you require. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will assist you to see which search terms are yielding the greatest results. It will likewise show you the way your search rankings are already improving from month to month.
Google Analytics will likely be placed on your site, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to view how many of the targeted traffic to your website have realized your blog via search engines like yahoo.
If you’re interested in utilizing Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will likely compare your website to competing sites. Because this consultation is going to be absolutely free, there is absolutely no cause of you not to take full advantage of it.
It’s necessary for your business to get optimized for search engine listings. Strong SEO is vital to the healthiness of any company. Whether you have a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.
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