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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Myrtle Beach South Carolina
Tom Johnston Is The Smart Choice For SEO
Professional SEO will manage to benefit your company in many ways. SEO can generate leads, increase web traffic to the site, and deliver a greater user experience. However, bad quality SEO can be damaging in your site. Tom Johnston provides the expert Search marketing services you need. Johnston is surely an experienced professional which has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search engine optimization services you will need.
Johnston takes a three-step procedure for SEO. On-page optimization is step one in the process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your web site should be ranking for. There are lots of on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a way to show search engines that your website is a trustworthy way to obtain information.
The third step is local search engine marketing. This can be required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll can get the support that you desire. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will help you to see which search terms are yielding the greatest results. It will likewise reveal to you how your search rankings are already improving from month to month.
Google Analytics is going to be installed on your web site, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the targeted traffic to your web site have found your website via search engine listings.
If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will even compare your web site to competing sites. Since this consultation will be absolutely free, there is no reason for you do not to benefit from it.
It’s important for your organization to be optimized for search engines like google. Strong SEO is essential to the fitness of any organization. Whether you manage a sizable national company or a small, locally-based company, you can trust Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com for more information.
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