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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Moore South Carolina
Tom Johnston Is The Best Choice For SEO
Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you will need.
Johnston takes a three-step approach to SEO. On-page optimization is the initial step from the process. This process involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site must be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your site is a trustworthy source of information.
The next step is local search engine marketing. This is certainly important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the support that you require. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will enable you to see which search phrases are yielding the best results. It will likewise show you how your search rankings have already been improving from month to month.
Google Analytics will be set up on your web site, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to view what percentage of the visitors to your website have found your blog via search engines like yahoo.
If you’re thinking about utilizing Tom Johnston, it is possible to contact him for the free video analysis of your own site. The analysis will likely compare your site to competing sites. As this consultation is going to be absolutely free, there is not any basis for you not to take full advantage of it.
It’s vital for your business to get optimized for search engines like google. Strong SEO is vital to the fitness of any company. Whether you have a large national company or a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.
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