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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Mc Clellanville South Carolina
Tom Johnston Is The Most Suitable Choice For SEO
Professional SEO will benefit your company in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, poor quality SEO might be damaging in your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is an experienced professional which has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll obtain the SEO services you require.
Johnston requires a three-step approach to SEO. On-page optimization is the initial step in the process. This method involves making changes into a site to be able to improve its search engine results. On-page optimization can show search engines like yahoo what your website should be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary aspects of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your site is a trustworthy source of information.
Your third step is local search engine optimisation. This really is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be capable of getting the support that you need. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will assist you to see which keyphrases are yielding the best results. It will also show you how your search rankings are already improving from month to month.
Google Analytics is going to be set up on your website, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the visitors to your site have found your web site via search engines like yahoo.
If you’re enthusiastic about working together with Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis will likely compare your site to competing sites. Simply because this consultation will probably be totally free, there is no reason behind you do not to benefit from it.
It’s important for your company to get optimized for search engines. Strong SEO is vital to the fitness of any company. Whether you operate a big national company or even a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to find out more.
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