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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      South Carolina

      Local SEO Marketing Company Serving Lancaster South Carolina

      Tom Johnston Is Your Best Option For SEO

      Professional SEO will benefit your business in several ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, poor quality SEO could be damaging to the site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll obtain the SEO services you require.

      Johnston has a three-step method of SEO. On-page optimization is the first step from the process. This procedure involves making changes into a site to be able to improve its search engine results. On-page optimization is capable of showing search engines like Google what your web site should be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your site is a trustworthy source of information.

      Your third step is local search engine optimisation. This can be important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be capable of getting the support that you desire. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will allow you to see which search terms are yielding greatest results. It will likewise demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics will probably be placed on your blog, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the website visitors to your site have realized your blog via search engines like google.

      If you’re enthusiastic about working with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will likely compare your blog to competing sites. As this consultation will be totally free, there is no reason behind you do not to take full advantage of it.

      It’s necessary for your organization to become optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you run a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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