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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Glendale South Carolina
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO will manage to benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is an experienced professional which has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll receive the Search marketing services you require.
Johnston requires a three-step procedure for SEO. On-page optimization is the initial step in the process. This process involves making changes to some site so that you can improve its search engine rankings. On-page optimization can present search engines what your blog ought to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a way to show search engines like google that your website is a reliable way to obtain information.
Your third step is local search engine optimization. This really is essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll can get the help you need. Your contract can be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will assist you to see which search phrases are yielding the greatest results. It will show you the way your search rankings happen to be improving from month to month.
Google Analytics will be placed on your site, which implies it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the website visitors to your site are discovering your web site via search engines like yahoo.
If you’re thinking about dealing with Tom Johnston, you may contact him for the free video analysis of your site. The analysis will even compare your web site to competing sites. Simply because this consultation will probably be free of charge, there is no reason for you do not to make the most of it.
It’s essential for your company to get optimized for search engine listings. Strong SEO is crucial to the fitness of any company. Whether you have a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.
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