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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      South Carolina

      Local SEO Marketing Company Serving Blythewood South Carolina

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase traffic to your site, and deliver a better user experience. However, poor quality SEO can be damaging to the site. Tom Johnston offers the expert SEO services you need. Johnston is surely an experienced professional that has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll get the SEO services you require.

      Johnston takes a three-step approach to SEO. On-page optimization is the first task of your process. This method involves making changes to a site in order to improve its search engine rankings. On-page optimization is capable of showing the major search engines what your web site should be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is ways to show search engines that your site is a trustworthy source of information.

      Your third step is local search engine marketing. This really is essential for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll can get the assistance that you require. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will help you to see which keyphrases are yielding the greatest results. It will also explain to you how your search rankings have already been improving from month to month.

      Google Analytics will probably be set up on your site, which means it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to see what number of the website visitors to your website are finding your website via search engines like yahoo.

      If you’re enthusiastic about working with Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis will likely compare your website to competing sites. Since this consultation will probably be free of charge, there is not any basis for you do not to benefit from it.

      It’s vital for your small business to become optimized for search engines like google. Strong SEO is important to the health of any business. Whether you have a big national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to find out more.

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      • Blythewood
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