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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Blacksburg South Carolina
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO can benefit your small business in many ways. SEO can generate leads, increase traffic for your site, and deliver an improved user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston can offer the expert SEO services that you desire. Johnston is an experienced professional that has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll get the Search marketing services you want.
Johnston needs a three-step method of SEO. On-page optimization is step one of your process. This process involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization can show search engines like Google what your site should be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your internet site is a trustworthy method to obtain information.
The third step is local search engine optimization. This is certainly important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be capable of getting the help you need. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will assist you to see which search terms are yielding greatest results. It is going to reveal to you how your search rankings have already been improving from month to month.
Google Analytics will probably be installed on your web site, meaning it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the visitors to your web site are finding your website via search engines.
If you’re considering dealing with Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis will likely compare your site to competing sites. Since this consultation will probably be free of charge, there is not any basis for you not to take full advantage of it.
It’s important for your organization to get optimized for search engines like yahoo. Strong SEO is crucial to the health of any business. Whether you have a huge national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to learn more.
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