SEO For Pest Control & Termite Inspection Companies
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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
The Value Of SEO For Termite/Pest Inspection Service Providers
Pest and termite inspection services provide a valuable service to their communities. Whether people are buying a new home or need to have a regular inspection performed, they want to be sure that they can rely on the provider and trust the results from the inspection.
But how does a pest control specialist build this essential trust with potential clients that they don’t even know?
The answer is simple, SEO.
SEO, or search engine optimization is a digital marketing strategy with the main aim to increase a search engine ranking. But how can a search engine ranking affect trust from internet users?
Firstly, and most importantly, in the digital age we live in, people are more likely to trust companies that have a quality website. So what defines a quality website?
A quality website is not simply full of attractive images, videos and other promotional material. Quality is defined by the actual information that is contained on the website and how this information can add value to people’s lives.
The way to achieve this is through content marketing which is the main technique that forms part of a SEO strategy. Content that is jam packed full of information that readers will can gain knowledge from or learn from adds value to a website. Providing information that is reliable and links to other trusted websites is critical to creating a trustworthy impression from the get-go.
Secondly, internet users trust their search engines. Search engines are the main means for potential customers to find pest or termite control services in their area. This trust is built on the assumption that search engines will return the most relevant results that are reliable.
This trust is not baseless as search engines go to great lengths to ensure a great user experience using advanced algorithms and bots to return results that are as relevant to the search criteria as possible while ensuring that their results are reputable. In order to do this, they rank web pages according to certain criteria and penalize them when they are not fulfilling this criteria.
A higher search engine ranking inspires greater trust from internet users who are all potential customers at the end of the day. Improving a SEO ranking for pest/termite inspection service providers is therefore critical to tapping into the huge potential customers that the internet provides.
More customers converts directly into greater profits and SEO can be crucial to the long-term success of a pest inspection service provider.