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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Oregon

      Local SEO Marketing Company Serving Salem Oregon

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO can benefit your business in several ways. SEO can generate leads, increase traffic for your site, and deliver a better user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston offers the expert SEO services that you desire. Johnston is definitely an experienced professional that has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll receive the Search marketing services you will need.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first step of your process. This technique involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your web site needs to be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your internet site is a reliable way to obtain information.

      The third step is local search engine optimization. This is certainly required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll can get the services that you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will help you to see which search phrases are yielding the greatest results. It is going to demonstrate the way your search rankings are already improving from month to month.

      Google Analytics is going to be placed on your website, which suggests it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to see what number of the visitors to your web site are finding your site via search engines like yahoo.

      If you’re enthusiastic about working with Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis will likely compare your site to competing sites. Because this consultation will likely be free of charge, there is not any cause of you not to take full advantage of it.

      It’s essential for your company to be optimized for search engines like google. Strong SEO is crucial to the fitness of any business. Whether you manage a big national company or a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.

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