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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO can benefit your company in several ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, low quality SEO might be damaging in your site. Tom Johnston provides the expert SEO services that you desire. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll get the SEO services you need.

      Johnston requires a three-step procedure for SEO. On-page optimization is step one in the process. This technique involves making changes to a site in order to improve its search engine results. On-page optimization can display the major search engines what your web site should be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your site is a reliable source of information.

      The 3rd step is local search engine optimisation. This is required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll be able to get the assistance that you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will assist you to see which search phrases are yielding the best results. It is going to show you how your search rankings have already been improving from month to month.

      Google Analytics will probably be set up on your website, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to find out what number of the people to your website are finding your blog via search engines like google.

      If you’re considering working together with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis may also compare your site to competing sites. Simply because this consultation will likely be totally free, there is no cause of you not to benefit from it.

      It’s important for your small business to be optimized for search engines like yahoo. Strong SEO is essential to the health of any business. Whether you run a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to learn more.

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