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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Ohio

      Local SEO Marketing Company Serving Youngstown Ohio

      Tom Johnston Is Your Best Option For SEO

      Professional SEO will benefit your company in many ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, poor quality SEO could be damaging to the site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll receive the SEO services you require.

      Johnston requires a three-step method of SEO. On-page optimization is the initial step of your process. This technique involves making changes to some site as a way to improve its search engine results. On-page optimization can show search engines what your web site needs to be ranking for. There are lots of on-page optimization techniques that could increase your site’s rankings, for example creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a reliable method to obtain information.

      The third step is local search engine optimization. This can be required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the support that you need. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will assist you to see which search phrases are yielding the greatest results. It will demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be placed on your site, which means it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to view how many of the people to your site are discovering your site via search engines like yahoo.

      If you’re considering working together with Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis will even compare your site to competing sites. Since this consultation is going to be free of charge, there is absolutely no cause of you not to take advantage of it.

      It’s necessary for your company being optimized for search engines like yahoo. Strong SEO is essential to the health of any business. Whether you have a huge national company or even a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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