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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Ohio

      Local SEO Marketing Company Serving Yellow Springs Ohio

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO will benefit your business in many ways. SEO can generate leads, increase web traffic to your site, and deliver a much better user experience. However, poor quality SEO may be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll have the SEO services you need.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first step of the process. This process involves making changes to your site to be able to improve its search engine rankings. On-page optimization can display search engines like yahoo what your web site ought to be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a means to show search engines like google that your website is a reliable method to obtain information.

      The 3rd step is local search engine optimisation. This is required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll get the services that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will enable you to see which search terms are yielding greatest results. It will likewise demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics will be placed on your website, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the website visitors to your site are finding your website via search engines.

      If you’re interested in dealing with Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Because this consultation will likely be absolutely free, there is not any reason for you do not to benefit from it.

      It’s vital for your small business to be optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you operate a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.

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