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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Ohio

      Local SEO Marketing Company Serving Urbana Ohio

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO may benefit your organization in many ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, bad quality SEO may be damaging for your site. Tom Johnston provides the expert SEO services that you need. Johnston is undoubtedly an experienced professional which has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll receive the Search marketing services you require.

      Johnston needs a three-step procedure for SEO. On-page optimization is the initial step from the process. This process involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your site must be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your website is a reliable supply of information.

      Your third step is local search engine optimisation. This really is necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll can get the support that you need. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will allow you to see which search terms are yielding the best results. It will likewise demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be installed on your site, which means it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the website visitors to your blog are discovering your site via search engine listings.

      If you’re considering working together with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis may also compare your blog to competing sites. As this consultation will probably be absolutely free, there is no reason behind you not to make the most of it.

      It’s necessary for your organization to be optimized for search engines like google. Strong SEO is important to the fitness of any business. Whether you operate a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to learn more.

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