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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Ohio

      Local SEO Marketing Company Serving North Lima Ohio

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will benefit your organization in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, sub-standard SEO might be damaging for your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll get the Search engine optimization services you need.

      Johnston requires a three-step procedure for SEO. On-page optimization is the first task from the process. This method involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your blog ought to be ranking for. There are several on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your site is a trustworthy source of information.

      The third step is local search engine optimisation. This can be essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be able to get the services that you require. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will assist you to see which search terms are yielding the greatest results. It is going to reveal to you how your search rankings are already improving from month to month.

      Google Analytics will likely be set up on your blog, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to see what number of the people to your website have found your site via search engines like yahoo.

      If you’re interested in working together with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will likely compare your site to competing sites. Simply because this consultation will probably be totally free, there is absolutely no cause of you not to take advantage of it.

      It’s important for your business to get optimized for search engine listings. Strong SEO is important to the fitness of any company. Whether you have a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.

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