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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Ohio

      Local SEO Marketing Company Serving Mantua Ohio

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO will benefit your organization in several ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, low quality SEO might be damaging for your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll receive the Search engine optimization services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is step one of your process. This technique involves making changes to some site so that you can improve its search engine results. On-page optimization is capable of showing the major search engines what your site should be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy method to obtain information.

      The 3rd step is local search engine optimisation. This can be essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll get the assistance you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will help you to see which search terms are yielding the greatest results. It will show you how your search rankings happen to be improving from month to month.

      Google Analytics is going to be installed on your site, which implies it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to view what percentage of the people to your web site have realized your blog via search engines like google.

      If you’re thinking about working together with Tom Johnston, you can contact him for a free video analysis of the site. The analysis may also compare your site to competing sites. Because this consultation will probably be free of charge, there is absolutely no cause of you do not to make the most of it.

      It’s important for your small business to become optimized for search engine listings. Strong SEO is important to the healthiness of any company. Whether you manage a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.

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