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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Ohio

      Local SEO Marketing Company Serving Houston Ohio

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO can benefit your company in a number of ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, poor quality SEO could be damaging to the site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is surely an experienced professional that has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search marketing services you require.

      Johnston requires a three-step method of SEO. On-page optimization is step one of the process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization can display search engines like Google what your website needs to be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main parts of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy method to obtain information.

      Your third step is local search engine optimization. This is certainly important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll be able to get the services you need. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will enable you to see which keyphrases are yielding ideal results. It will demonstrate the way your search rankings have already been improving from month to month.

      Google Analytics is going to be installed on your web site, which implies it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to see how many of the targeted traffic to your blog have realized your website via search engines.

      If you’re thinking about working with Tom Johnston, you can contact him for the free video analysis of the site. The analysis will even compare your web site to competing sites. Simply because this consultation is going to be totally free, there is absolutely no basis for you not to benefit from it.

      It’s necessary for your organization to get optimized for search engine listings. Strong SEO is crucial to the healthiness of any business. Whether you manage a sizable national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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