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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Ohio

      Local SEO Marketing Company Serving Hayesville Ohio

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO can benefit your small business in numerous ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll receive the SEO services you require.

      Johnston needs a three-step procedure for SEO. On-page optimization is the first task in the process. This method involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your website needs to be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your internet site is a trustworthy source of information.

      The next step is local seo. This really is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be capable of getting the help that you require. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will assist you to see which search terms are yielding ideal results. It is going to explain to you the way your search rankings are already improving from month to month.

      Google Analytics will likely be set up on your site, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to view what number of the visitors to your website are finding your website via search engines like yahoo.

      If you’re thinking about dealing with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis may also compare your blog to competing sites. Because this consultation will be absolutely free, there is no reason for you do not to take full advantage of it.

      It’s important for your company being optimized for search engines. Strong SEO is essential to the fitness of any company. Whether you have a big national company or a small, locally-based company, you can depend on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.

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