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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Ohio

      Local SEO Marketing Company Serving Coalton Ohio

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, poor quality SEO might be damaging in your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll obtain the Search marketing services you require.

      Johnston takes a three-step approach to SEO. On-page optimization is the first task of the process. This technique involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can present the major search engines what your blog ought to be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines like google that your website is a reliable way to obtain information.

      Your third step is local search engine optimisation. This is required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be able to get the support that you need. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will assist you to see which search terms are yielding ideal results. It will explain to you the way your search rankings have already been improving from month to month.

      Google Analytics will likely be installed on your blog, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to see how many of the website visitors to your site are finding your web site via search engine listings.

      If you’re thinking about working with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will even compare your web site to competing sites. Simply because this consultation will likely be absolutely free, there is absolutely no basis for you not to make the most of it.

      It’s vital for your company to get optimized for search engines like google. Strong SEO is vital to the healthiness of any organization. Whether you operate a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.

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      • 39.110614
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      • Jackson
      • Coalton
      • Ohio
      • OH