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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Ohio

      Local SEO Marketing Company Serving Clinton Ohio

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO will manage to benefit your organization in numerous ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional which has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll obtain the SEO services you need.

      Johnston has a three-step approach to SEO. On-page optimization is the first step from the process. This procedure involves making changes to your site as a way to improve its search engine results. On-page optimization can display search engines what your website ought to be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many parts of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your website is a reliable supply of information.

      The 3rd step is local search engine optimization. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll get the help you need. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to see how your website is performing. This will assist you to see which search phrases are yielding greatest results. It is going to explain to you how your search rankings have already been improving from month to month.

      Google Analytics will be attached to your website, which implies it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the targeted traffic to your site have realized your blog via search engines.

      If you’re thinking about working together with Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis will even compare your blog to competing sites. Simply because this consultation will likely be free of charge, there is absolutely no reason behind you not to take full advantage of it.

      It’s essential for your business to get optimized for search engine listings. Strong SEO is essential to the fitness of any business. Whether you operate a huge national company or a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to find out more.

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